One of the newest yet most effective concepts that has changed the nature of online marketing dramatically is the social media optimization, also known as SMO. Social media optimization services are one of the most effective methods to help a website gain some exposure in the internet web and bring in traffic. SMO services provide an online platform that provides businesses, particularly the small scale business houses that allow interaction with a targeted customers. SMO services make use of discussions forums and blogs to build a thread of communication and bring traffic to websites. Communities like MySpace, Facebook, Digg, YouTube, Twitter are some of the platforms which are widely used to provide SMO services. To get the most benefit out of social media optimization services it is very necessary to have a solid strategy framed. SMO services require effective policies to reach out to the targeted network. The most essential requirement is to start a successful messages on Social Media platforms. Because SM platforms offer the easiest methods to communicate with lots of people, there are better chances to promote your the business on a larger size. Using online social platforms firms are able to spread their brand's awareness to a large viewers and at the same time, can well build up a comprehensive online presence. A crucial component of social media marketing the effectiveness of SMO services relies on the spread of the ideas through discussions in interactive forums. The maintenance of a blog on a website is an effective method of attracting a wider viewers. However, blogs need קניית לייקים to feature latest and update news. By posting blog posts and making comments, the business houses can create a strong conversation with prospective customers which allows them to post comments and feedback regarding the service of the first. By establishing a blog and keeping it up to date, it aptly increases the linkability of the sites, and can make them easier to optimise in the world of online. Content plays a extremely important as it relates to SMO services. While advertising in these forums, catchy content can best engage the online viewers. SMO services also include the submission of press releases in different directories. The articles feature keywords which are hyperlinked, and help in an overall rank of webpages. Participation is the most important factor in the growth of SMM services. Social networks such as Twitter and Facebook are effective tools that can add to brand's popularity to the very top. Then, there are video-sharing platforms, such as YouTube where businesses can showcase their services and attract the audience. A YouTube channel, the Twitter profile, and the Facebook company page could be linked with the blog of the company and the reverse is also possible. This way, proper web presence can be developed and maintained. It's a fact that SMM is a cost-effective method to promote the business. Prior to initiating any social media campaigns it is essential to have a proper planning that is in line with the company's goals. It is possible to conclude that SMO methods, when used properly can bring in a significant amount of traffic and create an authentic online presence.